Avocado Designs is a UK digital marketing agency offering Google Ads management and PPC (paid search) for our clients. We plan, run and optimise paid search campaigns, and report on the results, alongside SEO, social media and content marketing.
SEO – Search Engine Optimisation
SEO is one of the first and still strongest types of digital marketing you’ll come across. 94% of all the clicks in search results go to organic listings. SEO is a type of marketing which the main goal is to get you to rank higher up in Google searches.
Social Media Marketing
Social media marketing is a great way to get exposure and connect with your customers. Talking with your customers directly is a great way to get them to know, like and trust you – which is ultimately the best way to make a sale, and maybe even a brand advocate.
Email Marketing
Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story.
Google Ads Management (PPC)
As a Google Ads management agency, we set up, run and optimise PPC and paid search campaigns for our clients. We handle keyword strategy, bidding and budgets across Google Search, Shopping and Display, and report on performance, so paid search reaches buyers with intent to purchase at a sensible cost per click.
Affiliate Marketing
Referrals from other websites with industry or product-focused content such as reviews, comparisons, and testimonials. Successful affiliates have a loyal following or receive traffic from some of the above channels. They typically receive a set commission of referred sales, often determined on a case-by-case basis.
Content Marketing
Content marketing is a method of digital marketing that uses good content that your customers want to read to encourage new sales and leads online. It can be content anywhere – from YouTube to podcasts, tweets to infographs – but most often it’s blog content on your website, driving new traffic through search engines like SEO.
Web Analytics
Web analytics is the process of analyzing the behaviour of visitors to your Web site. The use of Web analytics enables your business to attract more visitors, retain or attract new customers for goods or services, or to increase the pound volume each customer spends.
E-Commerce Marketing
Using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase. We can promote your online store as a whole or drive more sales for specific products.
Display Advertising
Banners, sidebars and other predominantly-visual advertisements that appear on other websites. Display ads are facilitated by ad networks such as Google Display Network.
