Avocado Services Ltd, trading as Avocado Designs (“we”, “us”, “our”), is a UK digital marketing agency. We provide web design, web development, graphic design, SEO and paid search services, including Google Ads management and PPC, for our clients. This policy explains what personal data we collect through this website and our client marketing services, including Avocado Designs Ads Manager, why we collect it, and the rights you have over it.
Who we are
Company: Avocado Services Ltd, trading as Avocado Designs.
Registered in England and Wales, company number 11638110.
Registered office: 220 The Vale, London NW11 8TN.
VAT number: GB 323 8970 83.
Website: https://avocadodesigns.co.uk
Contact: [email protected], 020 3887 3997.
What data we collect and why
Enquiries and contact forms. When you contact us or submit a form on this site, we collect the details you provide, such as your name, email address, phone number, company and message, so that we can respond to you and provide our services. We keep this for as long as needed to deal with your enquiry and for our legitimate business records.
Analytics and website usage. We use analytics tools, including Google Analytics, to understand how visitors use the site. These tools may set cookies and collect data such as your IP address, device and browser, the pages you view and how you reached us. This helps us improve the website. You can control cookies through your browser settings.
Cookies. This site uses cookies for essential functionality and for analytics as described above.
Google Ads and advertising
Where we run advertising for our own website, or manage Google Ads and PPC campaigns on behalf of our clients, measurement tags such as Google Ads and Google Analytics may record conversions and website activity. Data handled through Google’s advertising products is processed in line with Google’s own policies. We do not sell your personal data.
Avocado Designs Ads Manager and Google account data
Avocado Designs Ads Manager is our agency-operated application for keyword research, campaign management, search visibility analysis and reporting for active clients. This section explains how we handle data accessed through Google APIs, in addition to the website information described above.
Data we access
With the account holder’s authorisation, we access the Google accounts and properties needed for the agreed service. Depending on the connection and permissions, this can include:
- Google Ads account identifiers and names; campaigns, ads, keywords, budgets and targeting; conversion and measurement settings; and performance metrics such as impressions, clicks, costs and recorded conversions.
- Keyword planning information, including search-volume and advertising estimates where available.
- Google Search Console property information, search queries, pages, clicks, impressions, reported positions and indexing or sitemap information.
- Google Analytics property and aggregated website performance information, and Google Tag Manager container, tag and trigger configuration, where those services are connected for reporting or measurement work.
- The authorisation tokens required to maintain an approved connection. The application does not collect your Google password.
How we use Google data
We use this information to deliver the services the client has authorised: research keywords, assess campaign and website performance, prepare reports, investigate measurement issues and make agreed campaign or tracking changes. Permissions that allow changes are used only within that authorised scope. Access does not give us permission to act outside the client’s instructions.
Access, sharing and permitted use
Access is limited to authorised staff and contractors working on the client service, the relevant client and service providers needed for secure storage, analysis, reporting and communications. Service providers may process relevant information on our behalf for those purposes. We may also disclose information where required by law. We do not sell Google user data or make one client’s account information available to another client.
Any AI-assisted analysis of Google user data must be limited to the authorised client service and must not use that data to train or improve general-purpose AI models. Google user data is not used to build unrelated advertising profiles or for personalised advertising about individuals.
Avocado Designs Ads Manager’s use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including its Limited Use requirements.
Protection, retention and deletion
We protect account data with access controls and restrict access to people who need it for the authorised work. Google API connections use encrypted HTTPS transport. Access credentials and tokens are kept out of public website content and client reports.
We retain connected account information and reports only while needed to provide the agreed service and maintain necessary business records. Access should be removed when it is no longer needed. On request, or when the relationship ends, we review retained data and delete information that is no longer necessary, subject to legal obligations and records required to resolve disputes. Data retained in backups remains access-restricted until removed through the applicable backup retention cycle.
Withdrawing access and making a request
You can revoke the application’s Google authorisation at Google Account connections. Agency access separately granted inside Google Ads, Analytics, Search Console or Tag Manager can be reviewed and removed in that service. Revocation stops future access through the removed permission; it does not automatically delete reports already created.
To request access to, correction or deletion of information held by us, or help disconnecting an account, email [email protected]. We may verify that you are authorised to make the request before acting on it.
Who we share your data with
We share data only with the service providers that help us operate, such as our hosting, email, form and analytics providers, and only as needed to deliver our services. We may disclose data where we are required to by law. We do not sell your data to third parties.
How long we keep your data
We keep personal data only for as long as necessary for the purpose it was collected, to meet our legal and accounting obligations, or to resolve disputes.
Your rights
Under UK data protection law you have the right to access, correct or erase your personal data, to object to or restrict certain processing, and to data portability. To exercise any of these rights, contact us at [email protected]. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.
Changes to this policy
We may update this policy from time to time. The current version is always published on this page.
